We are 'The Privacy Concern'
We live in a world where data gives unprecedented power to organisations, data is gathered and used as a weapon, it’s used for leverage and as a quit pro quo - to get that app for nothing, all we have to do is give up… pretty much everything because it costs us… nothing.
Personalisation and the assumption that our data (our most valuable commodity) is at best equal in value to what we get, is actually stripping us of our privacy left, right and centre.
New Data Privacy laws come into force in the shape of the GDPR. They enter a world where companies share data like sweets and customers relinquish their personal data in exchange for personalisation without a moments hesitation. It therefore rests on the shoulders of responsible companies to ensure customers data is managed ethically.
The Privacy Concern helps businesses realise their social and ethical responsibilities in order to meet the complex compliance needs of the 21st Century.
Don't fudge your way through compliance
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May 25th 2018 is business 'D-day'
The GDPR is coming and you really can't afford to ignore it
So with only a few months to go before the General Data Protection Regulation (GDPR) and ePrivacy Act’s becoming enforceable across Europe, it’s time to think about your User Privacy and Data Security.
The GDPR is to Data Privacy in the 21st Century what the Health and Safety Law was in the 20th. A single Directive handing power back to the consumer and establishing privacy as a “fundamental human right”. Privacy 2.0.
It doesn’t have to be the nightmare you perceive it to be, like filling our your tax return; if you have the receipts and the invoices it’s just data input. The headache comes when you haven’t.
To find out more about GDPR, read our blog on how it will affect you here